Huub te Plate – Chief Operating Officer (COO)
Huub has served as COO of GENEX overseeing the global business operations since July 2017. He was named COO after more than 15 years in international sales for the former GENEX parent company, Cooperative Resources International (CRI). Huub is a graduate of the agricultural university Wageningen in The Netherlands and conducted graduate work at North Carolina State University. He began his career at Holland Genetics, before joining CRI in 2000.
Terri Dallas – Vice President, Member Relations
Terri leads member relations, focused on communicating cooperative affairs to members and customers and engaging members in cooperative governance. Terri joined the cooperative’s Public Relations department in 1985. She has provided leadership on cooperative boards including Cooperative Network, The Cooperative Foundation, and the Ralph K. Morris Foundation. Terri graduated from the University of Minnesota and earned the Golden Graduate award from the University of Minnesota Gopher Dairy Club and the University of Wisconsin-River Falls Distinguished Agriculturist award.
Dean Gilge – Vice President, Wholesale Markets
Dean is responsible for marketing and sales to distributors in 60+ countries around the globe. He started with the cooperative in 1984. Throughout his career, he has worked as a Sales and Service Technician, Livestock Consultant, District Sales Manager and Area Sales Manager. In 2005, he moved to India for two years and was the COO of IndiaGen, a joint venture company with CRI and the India National Dairy Development Board. In 2008, Dean began working in development within GENEX International Marketing and later became the cooperative’s Associate Vice President of Global Development.
Dave Goedken – Vice President, U.S. Dairy Sales & Service
Dave has served as Vice President, U.S. Dairy Sales and Service with nationwide responsibilities since 2010. He began his career with the cooperative in 1981 as a Sales and Service Technician. In 2002, he moved into an Associate Vice President, serving the employees, members and customers in the Midwest USA. Dave’s accountabilities include service and sales to dairy producer members and customers across the USA and managing the USA-based GENEX sales and service force. He has extensive experience in sales and service to cooperative members and customers.
Judd Hanson – Vice President, U.S. Dairy Strategic Sales
Judd started his cooperative tenure as an intern with GENEX predecessor 21st Century Genetics. During his 28 years with the cooperative, he has worked in domestic and international marketing. Judd is a past winner of the GENEX Mission Award. He has a bachelor’s degree from the U of M in animal science and a Master of Business Administration from Viterbo University. Judd’s day-to-day responsibility is marketing and sales efforts with the most progressive dairy herds in the USA.
Nick Hemauer – Vice President, Global Sales Support
Nick oversees international consulting, Herd Care Line product development, training, dairy product management, supply chain management, value-added programs, GENEX Canada, FARM SYSTEMS and GlobalGen in Brazil. He started working for GENEX in 2007 as an Area Programs Consultant and moved to Area Sales Manager, Dairy Data Specialist and International Technical Services Manager. Nick has a Bachelor of Science in agriculture business from the University of Wisconsin-River Falls and will graduate in December with a master’s in business administration from the University of Wisconsin-Oshkosh.
Dave Mellinger – Chief Financial Officer
Dave graduated from Bowling Green State University with a degree in accounting. He joined the cooperative in 1980 as Finance Director of GENEX predecessor Atlantic Breeders Cooperative. In 1996, when Atlantic, Eastern A.I. Cooperative and Louisiana Animal Breeders cooperative formed the “old Genex” subsidiary of CRI, Dave was appointed to Associate Vice President of Finance-GENEX. From 2001 through 2013, Dave was the CRI Financial Analyst. In 2013, he was named Chief Financial Officer.
Humberto Sánchez DVM – General Manager GENEX México
Humberto oversees semen and Herd Care Line sales in México. After graduating with a veterinary degree, he began his career with RASA, a company that marketed genetics from CRI (GENEX) and several other sources. In March 2013, CRI took ownership of the RASA distributorship and Humberto became the General Manager of CRI México. The company has since been rebranded GENEX México. Since 2013, GENEX México has more than doubled sales and became one of the largest A.I. companies in México.
Sergio Saud – General Manager GENEX Brazil
Sergio joined CRI Genetica Brazil in 2010 as the General Manager. He graduated with a veterinary medicine degree and has a post-graduate degree in marketing and business administration. Sergio gained experience in veterinary pharmaceutical business after working 15 years at Bayer Animal Health. In recent years, he has led important transformations at CRI Genetica Brazil – now rebranded GENEX Brazil - to drive market share and better serve Brazilian cattle producers.
Jeff Swenson – Vice President, Beef Sales, Service & Product Development
Jeff is accountable for beef product development, marketing and sales in the USA and sales across the globe. He has a bachelor’s degree in animal science from Colorado State University. Prior to joining GENEX, Jeff managed a cow-calf operation and worked as a sales representative for an animal health company. Jeff started at GENEX in 2009 as a sales representative and was promoted to a sales manager. In 2014, he was named Associate Vice President, leading the GENEX Beef Marketing and Sales team.